Video marketing is a powerful tool that can be used in a variety of ways to help your business succeed. However, many people don’t believe that the statistics for video marketing are relevant to their efforts. In this article, we will look at twenty-two video marketing statistics to show you how valuable video marketing can be for your business. Video marketing can help you build your brand, convert leads into sales, and convey your message in a powerful way. With the right video marketing strategy, your business can reach new heights.
1. A minute of video is 100 hrs of reading time!
Video content is becoming more and more popular due to its convenience and ability to communicate a message quickly and effectively. A minute of video is actually worth 1.8 million words, according to Forrester researcher Dr. James McQuivey. This is because video is able to communicate a message quickly and effectively, making it the perfect tool for businesses who want to deliver a message in a short amount of time.
2. People watch a ton of video
Video content is becoming increasingly popular, with more than 45% of internet users watching at least one online video per month. In fact, the average user is exposed to 32.2 videos in a month, and 100 million internet users watch online videos every day. This means that if you want to reach your target audience, video marketing is a great way to do so. 50 million people watch videos each day just on Facebook alone.
3. Viewers are glued! Time spent on videos is sky rocketing
Video has become an intrinsic part of our lives. So much so, in fact, that we not only watch an average of 14 minutes and 6 seconds of YouTube every day, but two-thirds of video marketing clip viewers are still watching after 30 seconds. This statistic spells good news for video marketers! It means that there has been a significant boost in people’s attention span and that they’re willing to watch longer videos. People are spending a lot of time watching videos, but not just about the latest viral trends or cute animals. The average user spends 16 minutes and 49 seconds watching online video ads every month. So even if you decide to focus your strategy on promotional content exclusively, video marketing trends suggest that you still have a big chance of reaching your audience.
4. Explainer videos increase conversion by 145%
Video marketing is an incredibly effective way to reach your audience. When you include a marketing or explainer video in your email, your click-through rate increases by 200% to 300%. Additionally, adding a video to your website can increase conversion rates by 145%. So, it’s clear that videos are a powerful tool for video marketing.
One of the best ways to share your videos with your audience is through social media platforms. In fact, 83% of surveyed business owners stated having used social media platforms to distribute video marketing content. This is because videos see a lot of engagement and interaction on social media. Additionally, most algorithms favor videos, suggesting them to suitable viewers and increasing your reach!
5. Videos help influence purchase decisions
People are more likely to buy a product after watching a video about it. This is because videos help online shoppers make purchase decisions 90% of the time with increasing the conversion likeliness to 64%. There are many ways to produce videos that are effective for marketing. You can show off your products and demonstrate how to use them. You can also show happy customers, to give potential buyers proof of how you can improve their lives. Whichever route you choose, it is clear that videos sell products better than those without videos.
6. Videos lead the leads!
The growth of video marketing is undeniable at this point, and the effectiveness of video content at driving leads and sales is well-documented. Some key video marketing statistics that can help to reinforce this include 65% of people who view a video clicking through to visit the vendor’s website, 50% looking for more information, and 45% contacting a vendor after seeing an online video ad. Additionally, about 50% of viewers decide to make a purchase after watching an online marketing video. Video content is clearly a powerful tool for businesses looking to generate leads and sales.
7. Explainer and promotion videos do work
Video marketing statistics continue to show that ads are still one of the most effective ways to convert leads into customers. In fact, 84% of people have been convinced to buy a product or service after watching a branded video. This means that if you want to see an increase in sales, using promotional videos is a great way to do it!
8. B2B sector loves videos as it’s way more engaging
Take our word for it!. Clapstick Media has worked with dozens of leading MNCs, Government Organizations, Research facilities, and startups around the globe. Most of whom are into B2B sector. Videos work wonders. Still if you have doubt, relate to this! A recent study found that 75% of executives watch work-related videos on business websites at least once a week, and 50% watch business-related videos on YouTube. Additionally, 65% of executives visit the marketer’s website after watching a video. This shows that video content is not only engaging for younger audiences, but it can also be used to reach senior executives. Additionally, 59% of senior executives would rather watch a video than read a text on the same topic. This indicates that video content is more engaging than text-based content and should be used as part of your marketing strategy.
9. Video is 60% more preferred than texts on the same topic
We’ve mentioned before that video is easier to digest than large blocks of text – and it seems you might be wondering if it also increases engagement. Well, 60% of senior executives say they would rather watch a video about a topic than read a text on the same subject (source). So if you have a blog or website with in-depth posts, it might be time to consider transforming that content into an engaging and easy-to-digest video.
10. Stick to your viewer’s memory with videos!
The statistics above show that video marketing is an extremely effective way to engage with your audience. For example, 80% of internet users recall watching a video ad on a website they visited in the past 30 days. Additionally, if your website has video content, the average internet user will spend 88% more time on it. This is because videos are an engaging and captivating medium that keep people’s attention focused on the screen. If you’re looking to start using video marketing or want to improve your current strategy, consider embedding videos on your website!
11. Huge pool of eyes waiting for you
Online audiences are absolutely massive. The latest video marketing statistics indicate that 500 million people watch videos online each day on Facebook alone! That’s more than a third of the world’s population! And YouTube, which is the leading video-sharing platform, has about 2.3 billion monthly active users all around the world. So whether you’re trying to reach a specific niche or you just want to cast a wide net, you’re sure to find your target audience somewhere among all of those people.
12. Video structure and duration is crucial.
The first 2.7 seconds of a video are key in grabbing viewers’ attention and keeping them from clicking away. Use these first few seconds to impress your audience by packing them with emotional, captivating, or thrilling content. Once you’ve hooked your viewers, you can actually deliver your message to them. 45% Of Your Viewers Will Click Away After 1 Minute. The previous video marketing statistic and this one go hand in hand to show the importance of adhering to ideal video lengths if you want your message to reach people. While planning the script of your video, keep in mind that 20% of your viewers will click away from a video in 10 seconds or fewer; 33% click away by 30 seconds, 45% of them by 1 minute, and almost 60% by 2 minutes.
So, it is evident that video marketing should be an essential part of any business’ overall marketing strategy. Not only is it a great way to keep people’s attention focused on your content, but it also reaches a gigantic online audience. Additionally, when done correctly, videos can be extremely engaging and leave a lasting impression on viewers’ minds. Keep all of this in mind when planning your next video marketing campaign!
Clapstick Media can help you build a video marketing strategy which actually delivers
Need an expert to help you with videos and video marketing? We have helped leading MNCs, Governments of various countries, funded startups, corporate & Universities around the globe, achieve their growth and video goals. Feel free to schedule an expert consultation with us.
If you like to learn more about video statistics, have a deep dive here