Every project we partner and develop is considered as an asset and not just a marketing or presentation tool. And as with any asset, it must perform. Hence we have implemented add-on capabilities to precisely gauge, monitor and analyze crucial viewer interaction data.
Using sophisticated metrics we can track campaign level attributes like overall engagement (which videos have better performance), click through rates, demographics, geographical locations. We can also dive deep into specific video level engagement data like how specific videos are played, paused, skipped, replayed, re-watched or even if left without complete viewing.