The question has been lingering for quite sometime now. Do explainer videos work ? Are they actually effective ? Should I have an explainer for my business. Today let’s get an definitive answer as to if you need an explainer video or not!
According to HubSpot, more than 81% of all companies showcase a video on their website. 60% of marketers used videos in their social media marketing in 2016. And by 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). All these stats tell us that not having an explainer video for your company is a sin at this point.
Curious about what explainer videos are? Explainer videos are short clips that explain how the company‘s product or services work. They take complex ideas and transform them into easy-to-understand stories that everyone can understand.
A mashup of various visuals from engaging explainer videos
Why Are Explainer Videos So Effective?
Now that you know the general purpose of an explainer video, let’s find out why they are so effective. Once you understand how beneficial explainer videos will be as a part of your marketing mix, you are more likely to use them in your next video marketing campaign. In a nutshell, explainer videos are a perfect way to present information to us, humans.
Videos Work Better Than Text
According to a 2019 report, 94% of video marketers say video helped them increase user understanding of their product or service. While 93% of businesses said they got a new customer as a direct result of a video posted on social media. That is because video trumps all in converting prospects to sales. They help customers discover more about the brands and the products and services they offer. Compared to text, videos allow the consumers to retain more information. In fact, 95% of a message is retained via video.
Videos Are Easily Shared
When a consumer finds an explainer video they like, they are twice as likely to share it with their feed or their friend compared to any other type of content. 58% of people say they have become more interested in a brand or product after seeing it in Stories. Accounts with over 100,000 Facebook followers post 71% of all video content. Tweets with video attract 10x more engagements than Tweets without video.
Again, this is because it is more apt to be easily received than a wordy article, confusing infographic, or lengthy e-book. While there is no guarantee that a video will be viral, there is more potential for a video being shared exponentially than a simple web page.
Videos Improve Conversion Rate
Because explainer videos engage and present a solution to the consumer, viewers are more apt to make a purchase after viewing a video. 50% of Instagram users say they have visited a website to buy a product or service as a result of seeing it in Stories. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 62% of businesses find their homepage explainer video effective. According to Tubular Insights, 64% of consumers make a purchase after watching branded social videos.
They Improve Search Engine Rankings
Explainer videos that focus on specific subjects, products, or services can be tagged and titled with keywords that will help with your SEO marketing and draw in more web traffic through different channels. In fact, 86% of marketers say video has helped them increase traffic to their website. While 83% of marketers say video has also increased dwell time on their website. A website is 53 times more likely to reach the front page of Google if it includes video.
Explainer Videos Are Great For Mobile Marketing
Consumers love watching videos on their mobile devices. One-third of online activity is spent watching videos. Mobile shoppers often watch videos when seeking to discover new products. 68% of people prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations, and pitches (4%) ebooks, and manuals (3%). With explainer videos, you are engaged with your target audience 24/7 and improve brand awareness.
Explainer Videos Are An Important Part Of Customer Journey
Marketers are already aware of the positive results firsthand of explainer videos. 99% will continue to use video in 2022, with 88% saying they’ll spend more than they did in previous years. More than 80% of marketers say that videos help to generate leads, improve website traffic, and increase sales. The reason for this is videos serve the sales funnel much better than a marketing mix composed of just text content. Explainer videos greatly improve your ROI and conversion rate. 52% of marketing professionals worldwide said video is the type of content with the best ROI.
When not to have an Explainer Video!
Do explainer videos work? Absolutely yes! Explainers are great! We have got that by now. But there may be certain circumstances when you may not need one immediately.
- Your business is in the concept stage and is liable to heavy change in the services / products being offered. If you haven’t decided on what you sell, there is no point investing in a video.
- Videos are creative work and they don’t come dirt cheap. If you are planning to get a cheap video, just for the sake of having a video, STOP RIGHT NOW. It’s way better not to have a video than to have one which negatively impacts your brand and literally portrays your business as a con.
- You have an esoteric business like horse breeding, whiskey distillery, perfume etc. These kind of esoteric businesses need footage based videos and should in general avoid animated explainer videos.
Now that you have the answer to – Do explainer videos work and know why explainer videos are effective, it’s time you add them to your marketing mix. You can do this in many ways, from placing them on your website and landing pages to using social and video platforms.
Working with a professional video marketing agency is also a good strategy because other than helping you put together a high-quality video, they also help you choose the best channels to showcase your videos for optimal benefit. Video marketing experts possess the experience and knowledge to properly identify your audience and what channels they are bound to visit the most.
If you need any further help, feel free to schedule an expert consultation with us.