Explainers as it used to be! The old school way...
Funny cartoon characters based Explainer Video designed for Zumibox. Zumibox allows users to design and make custom party boxes from the comfort of their homes. Users can design and preview the design on the Zumibox website and then print it on Zumibox Sheets from their ink-jet printer.
The client required us to design a Explainer video targeted at moms, kids and light mood viewers. The video had to have a colorful and very light-mood approach to influence home-makers that it’s very easy to make return gift and part boxes. With the main subject revolving around moms, kids and fun party, the video required animated characters. The expressions, movements and joy in the animation provided on the characters made the video lively and extremely attractive to the target viewers.
The video also required us to show the technical portion of the Zumibox website, where an user can custom design their box look. The website provides the users the ability to view their design in 3D to understand how the final box will look. This provided us a challenge to integrate 3D animation of the flat box paper folding to create a box in the explainer video. Moreover the transitions from the primarily 2D cartoon look to the 3D box and back required to be smooth and seamless.
We handled the entire explainer end to end from script writing, story boarding, character illustrations, 3D animations, custom designing, voice over to a lot of motion graphics animation.
Fun styled cartoon Explainer videos have a great deal of separate requirements from the run of the mill infographics videos that we see all across the web. From concept, visualization, approach, design to voice, animation production and execution the whole pipeline is totally a different ball game. We have a separate article on “Make a Cartoon Character Explainer drive sales “. It’s a great read. We have concisely put together the backbone, approach and do & don’ts for designing a Explainer / Pitch video for retail approach using a fun light mood.
Clapstick Media provides specialized end to end professional services in Explainer Videos, Animation, Motion graphics, 3D animation, Modelling, VFX and Specialized Broadcast Graphics.