Animated info-graphics explainer video for Retirement and Investment advisory firm
Bedrock is a leading IMO in the field of Federal retirement planning, financial advisory, social security and tax planning and other investment vertices. Clapstickmedia handled the entire creative workflow of the company relating to video series design, promotions, animations and other aspects. We have developed numerous animated visual content for Bedrock spanning of a huge spectrum of services.
This series of videos required to put forward the complex ideas of investment banking and how retirement planning is necessary for viewers of all ages. Complex and intricate federal saving, investment and tax savings plans had to be graphically represented and connected to a story line to establish the requirement of financial advisory to maintain the present standard of living after retirement.
Animation and design planning also had the challenge to have a template based section to insert agent data so the same videos could be customized easily for different marketing agents of the company. The animations in these pitch / explainer video series was given a fresh look with traditional motion graphics being replaced with line based art and info-graphics animations. Over branding had to be maintained to provide a single look for the host of videos and graphical content.
The video showcases a very detailed info-graphics style with numerous animations totally packaged in the branidng look.
With our on-going relation with Bedrock, we handle the entire workflow end to end from script writing, story boarding, illustration, custom designing, voice over and then a great deal of detailed motion and info-graphics animation. All these come together to form a pitch / explainer video, which conveys critical information in an animated and engaging graphical manner.
Clapstick Media provides specialized end to end professional services in Explainer Videos, Animation, Motion graphics, 3D animation, Modelling, VFX and Specialized Broadcast Graphics.
Here are a couple of more examples