2D+3D Hybrid Explainer Video

This video is a unique example of Hybrid Style animation. Traditionally animation videos are either 2D (motion graphics) based or complex 3D animation based when talking in the perspective of explainers. However with the extraordinary circumstances comes extraordinary measures. This case is a perfect example.

The client required an animated explainer to showcase the complex business of sourcing plastic bottles and processing them though a very elaborate pipeline to make Eco-Friendly apparels. Impact Eco Wear is a global leader in Eco Apparels with their sourcing to manufacturing end to end pipeline.

Our team envisioned the video and drew up a script. Once we had the script, we knew we will require an amalgamation of 2D motion graphics to show the eco-friendly and statistical portions of the script while a robust 3D animation will be required to bring forward the actual factory pipeline to convert plastic to apparels. Based on the same we designed the storyboard.

Our 3D team modeled the entire factory setup in a 3D environment software, Cinema 4D while the physics simulation and animation teams worked on the 3D models to animated it introduce 3D simulations of cloths, liquids and pellets to bring the entire 3D scene to life.

The 2D illustration and the motion graphics team on the other hand designed compelling art and animated them according to the script to provide for the statistical and eco-friendly data sections of the video.

Finally we composited the entire animated assets on the voice over to seamlessly gel up and sync the 2D and 3D animations, thus creating a fluid explainer video which is highly engaging and conveys the idea in a very limited time.

We handled the entire workflow end to end from script writing, story boarding, 3D Modelling, Texture and lighting, 3D Animation, illustration, custom designing, voice over and then a great deal of detailed motion graphics animation. All these came together to create this hybrid Explainer parallel to none.

Clapstick Media provides specialized end to end professional services in Explainer Videos, Animation, Motion graphics, 3D animation, Modelling, VFX and Specialized Broadcast Graphics.

Finally we composited the entire animated assets on the voice over to seamlessly gel up and sync the 2D and 3D animations, thus creating a fluid explainer video which is highly engaging and conveys the idea in a very limited time.

Summary
2D+3D Hybrid Explainer Video
Title
2D+3D Hybrid Explainer Video
Description

A unique style hybrid of 2D motion graphics and 3D animation to successfully put forward the idea of sourcing plastic bottles and processing them though a very elaborate pipeline to make Eco-Friendly apparels.



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