Animated explainer / app demo video to showcase medical app in both iOS and Android platforms
SnazMed is a social and professional networking platform for Medical Professionals. This animated explainer / app demo video showcases the app in both iOS and Android platforms, includes screen-casts and explains the whole platform using animated 2D and isometric 3D motion graphics.
The client required a high quality explainer video which can achieve multiple goals in one go. The video is targeted to medical professionals across all vertices including, doctors, nurses, pathologists and on the other hand patients in general. The motto of the video was to use high quality animated motion graphics to convey the brand story. The major challenge of the explainer video was to combine this traditional approach with a normally separate video segment of app demo. These videos in general use 3D models of devices like phones and tablets. The app demo video will then use these graphical assets along with engaging animations and motion graphics to showcase the app usage across multiple platforms like iOS and Android.
However in this project, we had to seamlessly combine both the traditional explainer video approach to describe the brand along with an app demo segment to show the actual scree-casts of the app. Great deal of research, planning and script went in to develop a backbone which in-turn transformed into a unique cross-dimensional App Demo Explainer Video!
The video sports animated characters and fun styled motion graphics along with corporate styled app demo animations on multiple cellular devices to accomplish the unique client requirement.
We handled the entire workflow end to end from script writing, story boarding, illustration, custom designing, voice over and then a great deal of detailed motion and app demo animation. All these come together to form an App Demo Explainer video, which conveys critical information in an animated and engaging graphical manner.
Clapstick Media provides specialized end to end professional services in Explainer Videos, Animation, Motion graphics, 3D animation, Modelling, VFX and Specialized Broadcast Graphics.